The other efforts you're talking about, they know what they do and what's needed to be done. The token will seem to be worthless if they don't do anything with all their capacity to maximize its use and if they really need it. Those that are successful, don't need it because they have their own fund ready to cover the whole cost of their operation and other expenses that they need to do.
I'm sure the casinos know what they have to do to make sure their project can achieve what they want and won't stop after seeing their project go well. If the project does not get the attention of investors, it means that something is wrong with the project and the team will have to fix it if they are still willing to continue. That is why they must be prepared with sufficient funds to start a project, especially if it is about launching a token that will support their casino project.
They should focus really on the customers and that's why they'll only seek funding and investments if they will have something to do and it's quite big.
Because that will be the big reason for investors to invest in them if they're seeing that the casino is really doing well and has a lot of active gamblers that can be seen. A casino like that will be easy on their gathering and crowdfunding and going with the thing about tokens, that could also be part of their plan or roadmap to get into tokenomics and expand there.