There is too much competition going on in metaverse and NFTS. They are hot selling products these days and Bitcoin is also taking a fly from here. So the market will see an upward trend in comings days. CATA has teken a right move by addressing the storage issue of NFTs. There is lot of market for this concept.
But the NFT market is too much saturated. There are lots of projects already selling NFTs and associated products so the idea of joining the NFT or metaverse market with intention that its booming and there is lots of business in it might bounce back.
There is deficiency of IPFS based project in blockchain not just in NFTs.
If CATA is successful in delivery a fully decentralized ( which I really doubt) then surely they can grab a big market.
I read that there is Chinese team behind this project that have close ties with flow project. Thats the main reason why they haven't yet sold there tokens. Once they officially announced there partnership with flow all tokens will be sold in blink of an eye. There is huge investor already looking for the investment opportunity here.