"Most people who learn about Bitcoin, don't adopt it".
Why? Because it doesn't fulfill a general need.
New technology almost never fills a general need. It creates a need in a place where no need previously existed, until society begins to reshape itself because the new technology has forced a space for itself.
Using a tired analogy, what need did the internet fill in society? We could shop in stores. We could send letters via fax and mail. We could call people over a telephone. There was no gaping "need" for access to generally useless information 24/7. We can only answer the question in retrospect.
What about social networking? Were Facebook and Twitter created to fulfill a societal need? Can you imagine trying to pitch twitter to the world? "Hey guys, you know how you really NEED and WANT to post 140 character messages online? Well now you can!"
Notwithstanding whether I am correct or not, the key distinction in my mind is that nearly everyone who learns about a washing machine or smart phone, wants one. There are those who said, "I don't need that, I will stick with the hand washing or the feature phone", but this is just denial. Eventually they realize they were wrong as their neighbors are more productive. Whereas, the resistance to Bitcoin is justified, i.e. "why would I want that, I already have Paypal and I don't want the negatives of Bitcoin".
I am thinking about what advantage does Coinbase + Bitpay have over Paypal? The key is that the consumer pays the fees instead of the merchant. Thus more merchants will prefer it. Why will customers prefer that?
Then I got to thinking. The problem with Paypal is there are too many competitors. The elite want to control this new digital money system. What if you combined Paypal + Bitpay! Then you can see the founder of Paypal is the main angel investor in Bitpay.
This is all about getting more merchants and customers into the digital fiat system.