He may not be aware that this is a scam token. Investors that seems to play ignorant with what they buy are likely the ones that will lose their money to projects like this.
Being not aware of what the project is all about is like wasting and throwing your money into air and you're not expecting it to be back. Whilst these scammers are enjoying the money of their victims. No one should support and invest into scam projects because you're just feeding these scammers with your money.