Re: New whale bought $3 billion dollars worth of Bitcoins..
After seeing the transection, the journalist published the news without any verification. And since I saw the news on a popular news portal, I also thought that the owner of this address is really someone. For what purpose the journalist has published this news, he probably knows well, otherwise how could they not identify the coinbase address. And I also thought that any company owns this address, finally it turns out that coinbase owns this address.
The title alone is more of a clickbait by the author in order to get masses clicking on the article to read further about the "new whale" 
IMO, I don't even care if a whale buy lots of Bitcoins and sends them to a certain address. They can offload the Bitcoins any second, so It does not matter that much.