There may be more audience on social media but I think we may not reach the real players as compared to the bitcointalk. I believe that marketing for the BetFury at bitcointalk can produce much better results because this is targeting marketing and not just random advertisement on Twitter / Favebook etc.
the marketing done on the forum is better, because we can clearly see a lot of players interacting on the bitcointalk forum even though some circumstances are forced because of the campaign signature
when compared to social media I think it's better on the forum
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Definitely, the forum has a much more effective exchange of views and much more objective information from people who are well informed and understand the topic of discussion. No social networks can be so effective also because they have a lot of verbal trash and empty conversations, which is annoying when you read them.