Pure hype only just like the Shiba Inu which is just a copy-paste of a well-known meme coin called Dogecoin.
But if you are just here for profits, you can gamble on those random shitcoins called meme coins, if you entered at the right time and sold at the right time also without getting losses, congratulations.
But because of these kinds of hype, a lot of people losing money because of these random meme coins.