If the OP wants to keep up with the project and assess its potential, he needs to follow the social media channels of this project.
In that manner, he will understand more why the price is down and if there is hope that it will go up again.
One can't understand the project if he is not familiar with the project itself.
So for the OP to understand better this project, he needs to study and do more research.
He can also get good insights from the discussion in their social media channels.
Thanks for the response. I've been looking through their telegram (very active) and it's quite active but no clues as to why the token has dumped so much. I'm going through the discord now (also very active) to see if I can find any hints.