In order for them to survive the competition and sustain their market demand, they need to keep their reputation even stronger and develop quality services for their clients. And I think every exchange is hoping for the best of the crypto world as this is their business, unless if they are a scam exchange. But as what Binance did to the crypto space, the more it made a profit in returns for the absolute and constant development.
But what I can say is that Binance simply do the right things to keep them worthy enough to trust especially in things like this - hacking incidents.