I think it hard to understand human beings in terms of business orh money aspect, to have an easy end they must have a mind to either to be at the gain or loss, with that the will finally fits a proper orientation that will understand goes the business,
Like oil palm if the have a large farm that can harvest and make in sure and to be sincere to the people the have as customer the business will grow to a stage the can't fall, and to make to the satisfaction of everybody.