The basic thing we need to know is whether the product of the new project is in accordance with the current market conditions and some plans they will do in the future so that it can give great interest to investors to enter the project and the team at work In this project it is also very important for us to pay attention because with a good team, the marketing that will be provided by the project is also good.
It's true that a good team with a working product or at least in testnet stage, especially with a project aim in line with current trend is usually a potential project to watch. Aside checking the core team, I normally check the project backers, and amount of investment they've attracted so far.