Maybe they are also on the process or discussion on how to maximize their profits and make the fight bigger than mega-fight as an undisputed fight is really rare to happen in the boxing industry, also, I happen to read somewhere that Spence's camp is asking for Crawford's camp to help Spence sell and market the fight as he couldn't carry all the load even if he is the king of PPV. Don't know if it's really true but both of them should really try to sell the fight even if they know that their fight is much anticipated.
They share the obligation but I'm curious since both fighters are top calibers and their names already have market value.
I don't see any needs of selling as in one formal announcement of this possible fight fans will be there to support, especially the gambling industry
Exerting more effort into the marketing will help them sell more, more PPV and gate entrance means more money, and probably more sponsorship as well. This is an anticipated fight and it could only happen once, so they have to take this opportunity to make more money.
Trash talking and other form of taunting especially on social media is I think enough for them to gather hype for this match, they are big star already and for sure many of their fans would provably watch this fight because for sure many are interested to see on which of them is the more dominant fighter. Provably there are still ongoing negotiation for this fight to happen and maybe there promoter just want more people to talk about this fight so that they can also get huge revenue for this match up.
There is already a big hype on this fight, I don't see why it will not be push through by promoters at this point. Even casual fans know both fighter are elite and undefeated, so why need to hype it more in the public? revenue for this match up is already guaranteed.
I'm seeing the tickets for the live gate will be a sell out, it's just the matter of PPV as what we have discussed that it's too expensive and because of piracy, the numbers might not be what it is expecting, but still a lot of money for both this fighter.
I think the last update regarding this mega-fight in the making was that they are just taking their time finalizing the boxers in the undercards to maximize the profits more. Although there's nothing to worry about the undercards as this undisputed fight between Spence and Crawford will really sell out as the public is already excited about this and it will generate huge revenues that could likely be in the list of biggest revenues generated, but we can't blame them if they want to make sure to maximize the profits because this is a business after all as both promoters pf each camp might not come across fight like these.