Bull run for ETH incoming. As the ETH foundation and devs start to push the news, expect investors with FOMO to rush in to pump the coin. I can already see top exchange announcing their upgrade cause of this kind of FOMO effect. The closest point of interest for The Merge is another upgrade called Bellatrix around Sep 6. Plan your investment accordingly.

Latest announcement: https://blog.ethereum.org/2022/08/24/mainnet-merge-announcement/