For member or full member accounts, I can understand since it's easy to get merit to rank up to that level. But for Hero/Legendary, yeah I don't get why they throw away such accounts and reputations for weekly payment from a scam campaign like 1xbit. I suspect most of those accounts are alts or multi account or already have a low reputation already.
That means they can anytime ditch that account for another or give merit to rank up a new account.