I am sure that people are more and more aware of the name 'Bitcoin' or crypto, but that dosen't mean they understand it or will use it. Especialy in rural areas where people might not have the needs to trade with it (general knowlage of it, personal infrastructure like computers or even public infrastructure like internet accessibility) or the means to invest in it. Until those issues are resolved steps towards their adoption of crypto can't be taken.
Yes, it's hard to conclude if the man displayed on the picture is a bitcoin adopter without further evidence. There are people who simply think the logo design of bitcoin on the clothes is pretty and purchase it for themselves or to gift others. It's not hard to hear stories of people who use clothes or accessories displaying unknown symbols to them, and once they realize what they mean, people get really surprised sometimes.
Anyway, at least bitcoin is reaching to these people somehow, slowly and step by step on their subconscious.