Is everyone just content to let this market segment slip away to other shitcoins?
Investments that go to shitcoins were very unlikely to go into Bitcoin, ifrhose shitcoins didn't exists.
Trends are fancy and attractive, and give huge returns to some, fast; sort of like a get rich quick scheme, if you can identify it early.
Bitcoin is very different from a trend, and is not built on hype. Those who follow hype, would not be interested in an appreciating asset, which one has to hodl long term.