I am sure that people are more and more aware of the name 'Bitcoin' or crypto, but that dosen't mean they understand it or will use it. Especialy in rural areas where people might not have the needs to trade with it (general knowlage of it, personal infrastructure like computers or even public infrastructure like internet accessibility) or the means to invest in it. Until those issues are resolved steps towards their adoption of crypto can't be taken.
I totally agree with you. For example, I read some days how bitcoins donated during one of its conferences was used to build a borehole to provide potable drinking water for a rural community in Nigeria. Those folks who live the this community just like you have mentioned may have heard about bitcoin but have no knowledge of how it is used. In the OPs case, I think that there may be one or two curious folks in the crowd who actually owns some satoshis. Besides Bitcoin is more popular than we know.