I am sure that people are more and more aware of the name 'Bitcoin' or crypto, but that dosen't mean they understand it or will use it. Especialy in rural areas where people might not have the needs to trade with it (general knowlage of it, personal infrastructure like computers or even public infrastructure like internet accessibility) or the means to invest in it. Until those issues are resolved steps towards their adoption of crypto can't be taken.
Bitcoin always started like that, just like us before, a lot of people knew about bitcoin from the early years but a lot of people didn't care about it but after many other encounters we just started to study it, we were intrigued by its volatility or its technology.
People in the countryside may not pay attention to bitcoin when they first encounter it, but when they have heard a lot about bitcoin, they will surely be very curious and want to learn about them.
There is no one who does not want to earn money or be financially free, so I believe that in the near future rural people will also invest in bitcoin or will use bitcoin as a means of payment for convenience benefits it brings.