Their reserve price was $1.44 billion for 4-year cycle (2024-27) and $4 billion for the 8-year cycle (2024-31). ICC went with the 4-year deal, since it was more lucrative for them. Exact amount being paid by Disney-Star is not known, but the ICC guys were saying that it is close to $3 billion. So much more than what they were initially expecting. And more importantly, this is just for the Indian market. Media rights auction for US-UK markets will happen next, followed by rest of Asia. Just hope that some of that amount will trickle down to the associate boards.
Cricket is mostly concentrated in India, 1.3 billion people crazy for cricket and thats the main reason why we see such a huge price for media rights of Indian markets. I dont think ICC will be able to generate that much revenue from other regions. Having said that ICC must do something to bring countries like Nepal, Ireland and Netherlands in test format.