According to their latest announcement and their road map,  they are still working on adding some features such as the Signup-less feature and the in-house provably fair game which is supposed to be completed by the end of this year. In my opinion, it's still too early to launch a signature campaign or any other kind of aggressive promotion.
Personally, I like that they are working on developing a pf game but it's gonna be even better if they make the existing games pf too.