I feel bad for associate boards in advance.
Now picture is more clear and it looks like ICC has achieved its target by organizing a close bid. Just look at the difference between winning bid and 2nd best bid. The difference is close to $2 Billion.
Disney is rich but they won't be much happy after seeing the massive difference and fell into FOMO trap, time will tell if they overpaid or not. That's why one needs a transparent process at auction.
Now picture is more clear and it looks like ICC has achieved its target by organizing a close bid. Just look at the difference between winning bid and 2nd best bid. The difference is close to $2 Billion.
Disney is rich but they won't be much happy after seeing the massive difference and fell into FOMO trap, time will tell if they overpaid or not. That's why one needs a transparent process at auction.
I don't know how accurate are these numbers. When the reserve price is $1.44 billion, how can SONY make a bid for $1.3 billion? Is this even allowed? As far as I know, the ICC hasn't made these figures public. So for now, it is pure speculation. My guess is that Sony's bid was a lot higher than $1.3 billion, and probably more than $2 billion. I would have preferred SONY, because their quality (both TV and online streaming) is much better than Disney-Star. Disney is a bit money minded and doesn't care much about the quality.