Hmm... I'm not aware if health insurance numbers in Canada is sensitive info or not. I just know in the US, I probably wouldn't want to go around giving my health insurance number out. I'd expect to find myself with a dozen prescriptions charged to me, and weird doctor bills showing up.

The small distribution to select groups may help, but I still think a small distribution to everyone in Quebec would help more so. The thing is, the logical danger of a big airdrop all at once is that people cash them out. Yet if you go with a smallish amount to everyone, there isn't nearly as big a danger. And you get the benefits of more publicity and possibly quicker adoption. Give someone $100 worth of coins and they will cash out. Give someone $5-$10 worth of coins, and they probably just hold onto them, or consider how they can be used for something.