Its pretty impressive but its worth to point out that its mostly a pre-merge hype. After its done, after "buy rumours sell facts event" and spectacular dump, bitcoin will come back on top once again.
It is definitely the hype and the rumor mills running that there might be another fork and users might be thinking easy money as they have seen in the past with the other forks. But the fact is that they are making a big change in the protocol level which can create major technical issues which is much risky in many levels and i would definitely stay away from ETH for the time being 
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