~~~
In my hometown, which falls within the tier-2 category, I have huge number of people cancelling their cable TV subscription and going for OTT platforms. Nowadays people don't care spending a few thousand rupees to watch quality stuff. Disney-Star paid $250 million per year last time, and that was in 2014. 8 years have passed and I would expect the rates to go up by 3x-4x, given the rapid growth in Indian consumer wealth. My conclusion is that Disney-Star paid a fair amount, while Sony and Reliance under-estimated the bid.
Agree with the former part of your comment.
for the latter, I guess it would make sense when all numbers are out from the ICC officials in DEC. IMO other competitors didn't actually underestimated anything, they just wanted an e-auction and Disney was desperate to get some content for Hotstar for obvious reasons.
Until a couple of years back, Hotstar was ahead in Sports OTT market by a huge margin.