i think i can agree on this one, if he wants, he can check the number of online people in betfury. though it is not really a measure of how many players are active, but you will have an idea how many are visiting the casino. also, they have in-house promotions. if he will try playing the $150 funfury competition held every 12h, you will see that there are thousands of players in this contest alone. you can see your place once you start playing using their free funfurytoken. so right now, i don't think sig campaign is their priority. they may hold it again if they are seeing very good advantage of it.
On the one hand, the Funfury competition is a good idea to promote the casino and attract a new audience because it allows new users to get acquainted with the platform for free. On the other hand, if the Funfury competition leaderboard has thousands of users, that doesn't mean it's true. It should be kept in mind that any free promotion always attracts abusers, so there is a possibility that there might be a lot of bots instead of real users in this daily Funfury competition.