The price of Bitcoin is something important for those who have bitcoin or for those who have invested in it. Of course everyone hopes for a better price to get a better profit. But for those who don't have bitcoin in their wallet, they don't care if the price of bitcoin is too high or worthless.
Even for those that do not have Bitcoin yet, the history of Bitcoins price increase is almost one of the reasons more people invest in Bitcoin these days even if this wasn't the initial idea behind Bitcoin but the price has become more attractive now, especially during the bear market that people invest knowing the net bull season will be profitable. So Bitcoins price is very important.