Rug pull scams "pumping up" a new project, nonfungible token (NFT) or coin to get funding. After the scammers get the money, they disappear with it. The coding for these investments prevents people from selling the bitcoin after purchase, so investors are left with a valueless investment.
This is the Risk in new coins and it's now increased so much
We should do research before investing in these type of coins. Partnership, investor's and exchange listing News should be search for checking any project.