No one will loss if we don't sell at loss, many investors or traders suffers from the bear market condition but they know how to hold and they will not end up to lossing, even if we buy btc when its price is 100k$ and it go down to 10k$ we still not loss if we hold it and wait till its price back to 100k or up, there are so many coin that depends on market condition and most of them are very low price right now choose the better one for good.