They found it once they change their mind and stop from thinking it was a scam and useless stuff. Because as long as they are in that negative mindset, nothing will be able to see but all of the negative views of Bitcoin. However, I'd see no reason why we have to urge people from adopting this new form of the payment system as it was the first for them to learn it and give value to this new creation. I have no clue what is really in their mind but for sure, the doubts and worries make them afraid to try.