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Alpha test usually done by the team itself without any help for the outside to limit the exposure of all the major bug and error in the game. Beta test is the most appropriate term on accepting the public to do the trial test with the team to determine more minor bugs that team didn’t encounter during Alpha test. Sometimes it’s still very hard to launch beta test especially if the game doesn’t give interest to the players.
Indeed, alpha test is usually done by the team itself. However, most projects are doing that with VCs and partners to boost the progress nowadays, that's why i suggested that. Talking about interest, they might need to focus on the story and gameplay which could increase it.
