Let's assume that I create a new token and this token has two main characteristics:
(.....)
Will you buy this token?
Depends on other characteristics of the coin as you only mentioned two.
If there's any way I can make profits or give back my capital, I'll buy it. Or even if it's at a cheap price, I'll buy it too.
But the thing it cannot be sold seems a very big lose just incase especially if this is expensive, which majority of people won't buy it.