IMHO, these two factors are usually what I can see from the others. They're heavily influenced by those popular people in the crypto scene and they're trusting them even more.
Also, the popularity of meme coins has got a lot of many to be attached because they thought that it's the best and easiest way to win this market and become rich from it.
That's all because of lack of knowledge and understanding in the market for which they think that this market is just a way to make bucks too easy.