This is why proper allocation or budget in terms of market should really be put up in huge consideration and 1 week try out would really be just typically a wasting of time and money.
Good marketing is also needed aside from having a huge budget. This forum is just a small part of the internet and only few people will found out their website if they begin their promotion here. They should promote it first on a platform where they could reach a lot of users like facebook or twitter. Once their website gain enough attraction and they have enough funds, conducting a signature campaign here for some weeks could help to attract some high-roller on their platform.