Waves is very much different now compared to five years ago I remember creating a token using their platform for $1 but now they are concentrating on what's trending right now, like NFT, I am also not aware of any token in their platform that reaches even the top 50 in the market, although they are still fast and cheap based on their stat, unfortunately, they lack the right marketing to keep this coin in the radar of investors.
Token creation is still pretty cheap, about 1 Waves.
USDN (stable on Waves) is on top 100, even after all problems with stables this spring.
Official team do marketing, but also in NFTs and GameFi. For example, they participated in NFT.NYC and held events to present their AR game in Korea