As far as the Casino Critique forum account goes, it would make sense to create one to represent the service regardless of who's behind it, no? I think I've seen examples of that before, but damned if I can remember specifics.
It would, but if DarkStar_ was managing Casino Critique's account everyone would know it's him who is behind it. Either the account would have a neutral tag indicating this or it would be clearly stated in the thread. Not taking advantage of the impeccable reputation would be stupid, like shooting yourself in the foot.