Whenever the price is surpassed the unusual number in the future, the mainstream medias for example on TV will just make a news about it so more people will be aware with the existence of Bitcoin. And also whenever you find the article about the investment, then you will most likely see Bitcoin is on the list for the investment method other than stock markets.

People right now are aware about Bitcoin, but still they are not yet involved into Bitcoin because of whatever reasons. They just know about the outer of Bitcoin and it's not even close.