That's cool. Although I am a big fan of GGG, this contract is good news for crypto in general. Canelo is currently the biggest name in boxing and if only he wanted to fight thrice a year, he can easily become the world's highest-paid athlete just like his superstar predecessors Pacman and Mayweather.
This is a great move by Roobet as another crypto casino Stake also is becoming the major sponsor of world title fights in Japan, probably the main target is Japanese superstar and boxing's pound-for-pound Naoya Inoue.
The addition of Canelo as a brand ambassador is indeed a big step as he is one of the biggest name in boxing (together with Fury, Joshua, Uysk, ...). Seems that more and more casinos are starting to sponsor different sports such as UFC, boxing or soccer.