Of course being a unique gambling casino would be better than a copycat, no doubt about that, but in reality it's practically impossible. The established model of sports betting, for example, is so good, so convenient for bettors, that with making something entirely new you are risking to be left without customers. Let alone slots that are rented from software providers. They are all the same. How can you be unique in that department? Yes, some gambling sites have their own slots, but it's only one or two among many hundreds of leased ones, and that’s because it is very costly to create a good slot.
That's why I think it is enough to be a bit different, in a good way, to win the competition these days.
True, it will require a huge upfront investment to try to differentiate from the other casinos without any guarantee that this will bring any clients, I think it is better for casinos owners to concentrate on the execution of the casino itself and try to be slightly better or at least on par with what we already see with successful casinos, for example some casinos grow so rapidly their customer support can be very slow to answer to your inquires, if you could make your customer support to become top notch in the industry that could be more than enough to get a lot of clients.
Huge fund allocation for marketing or advertisement doesnt really give assurance when it comes to success specially if your platforms doesnt really give out something new and the worst you are copying
on current existing casinos or platforms which would'nt really be that appealing in the eyes of the community which it would really be normal that they would rather get some bad impressions instead of good.
We are really that wanting to see which havent been seen on this market and we've seen several platforms which do almost mimic's out and existing one
but eventually they do fail because they've been being ignored.