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I am also agreeing with that following hype for the trading is not the right strategy for trading. But I see now here lots of video on youtube about it is specially based on short-term trading . Many times it is possible to gain profit by following the hype. But it often leads to big losses, so I also think it is important to learn market analysis and then trade for professional trading.
When one is able to shoot at the first stage when the hype starts and catch the profit as soon as it starts, they can earn some money from the hype. But those who invest at the wrong time suffer most of the losses . So if you want to invest in the hype, you have to invest in the first stage of the hype, then there will be a chance of making a profit.