It is important to never ever confuse a token with something even remotely similar to a stock share or any legal instrument conferring property. Tokens are pretty much unregulated and they carry a million pages long disclaimer which can usually be summed up in: you are giving your money but you have not rights, particularly you have no right to complaint no matter what I decide to do.
But after all, according to the SEC, many tokens are also shares, or at least have signs of shares, because in the case of tokens, we have essentially companies that have issued them and somehow manage them, somewhere by voting of holders, somewhere just by a team of developers. In both cases, if something happens to the company, then the price of the token will react to it, then the same thing happens in the securities market.
Utility tokens, which are BFG, OWL and TFS, are also similar to company shares, except that they do not provide the owners with an actual share in the company, well, their investment value is proportional to the actual demand for tokens.
But we all know and try to adhere to the rule of investing exactly as much as it is not a pity to lose, therefore it should be done at the early stages of the development of a project.