The main problem people from USA/Europe may have with ludo is the duration of the match, it could become annoying after a while for some folks, even though since Ludo is a dice based game, it could be played automatically.
But Ludo is a good option for the people to have fun and there is no ill attached to it.
I have read there was a game LUDO star - people loved it and the game owner become millioner in a few month time