The young or cool look doesn't seem to bother anyone for other currencies (e.g. Doge).
Other currencies don't have the unique marketing challenge that we face -- that is, overcoming the stigma of being the "Dark" coin, and all the connotations that arise from this in the mind of potential users & investors.
I suspect the reason this issue isn't being taken as seriously as is warranted is because the effects aren't immediately or directly felt, and because the "dark" connotations don't bother us personally. If a clone with better branding overtakes us in market share, it will become clear in retrospect that a large proportion of the market was holding back from investing in darkcoin specifically because of our branding. Except by then it will be too late. If you read up on what people think about darkcoin outside of here, you'll see a lot higher frequency of the opinion that the name & branding will prevent Darkcoin from ever gaining a significant market share. If people are thinking this way, then you can bet that it's influencing where they invest.