That's true if you're project is not that big spend your own money or create a private sale for people you know, if you want a long-term project, be sure that you are transparent, there are a lot of loopholes launching crowdfunding you will be targeted, investigated, marketing is easy if the platform is something that the community can benefit, everything is all about usage, and if you want to create a token for your project to sustain it, be sure that you are transparent, and your project complies with all the regulation from the authorities also if you can, let them know who you are, because if they know who you are they know you are proud of your project.