I believe exposure to the coin will be exponential when ZC is officially implemented. BUT if there are no efforts from the devs and loyals to promote this breakthrough implementation, a "popular" coin will simply copy the implementation and take the glory for its own.
Technical innovation is mandatory for success but with no media coverage it will be copied by som1 else and anc will miss it's chance to glory.
Before getting the implementation and code online for the public, a campaign should be organized to promote this upgrade.
I agree. There should be set up some bounties and a fundraising for marketing. The coin is 10 months old and don't even have a logo.

Most coins is just marketing and hype without any technical innovation or purpose other then make some btc for devs/early adopters. Anoncoin is the exact oposite.
Anyone with some ideas?
You are correct. Anoncoin is mainly about the technical innovations which sadly, on its own, is not enough to make it the success it could be. Do you have any ideas as to what bounties to offer, and where advertising funds should be spent to get the most out of each dollar and dime? None of us are wealthy money-wise but I will throw in what I can spare if we can come up with a game plan.
Marketing is absolutely not my field, but I can try to help as best i can.
Maybe the idea postet a while back about getting a new logo and some sort of rebranding actually is a good idea?
Standard procedure seems to be to put up a bounty, and let the community/ designers submit candidates for the new logo/ brand. The thread with the competiton/submissions must be very professional and informative since it is supposed to reach out to people who have never heard about anoncoin. What is ANC, what is the purpose of ANC, where is ANC going, and so on.
The competition including the informative/promotive thread must then be marketed on all fronts. The competiton itself should bring a lot of attention, and if it is really successfull anoncoin might end up with a better logo/ brand.
It should be payed for by the community with donations.