Reason why businesses may fail
Inability to maintain quality can also be a reason for a business to fail, Customer's always want the best, the moment their is lack of value it can change the mind of Customer's to go after something else and may not come back. Business can also fail when you don't know what your customer want.
This is true, in fact regardless of how competitive the market is now it is certain that product quality is one of the attractions.
Actually, not only small companies have to do this, but large companies also have to keep up with market developments and desires.
Examples in gadgets, we know a few years ago Nokia is one of the biggest products even in the whole world. but now when those who are always strong in developing their Symbian and with minimal features clearly lost in the current android competition so that they have experienced a significant setback until now they are difficult to rise.