If you judge a token by its use then look for one that is long-term and stable. If it's only used on their own platform, I don't think it's effective as a long-term investment. Exemplary projects are ehereum and BNB as coins with the best utility they can have many communities and trusts.
Top coins are the right choice if you really want to invest for the long term,
but still we have to do our own research and never ignore it,
Ethereum and BNB are examples of the top coins that I think almost everyone knows and there's no doubt about that