*RESERVED FOR SPECIAL ANNOUCEMENT*
(Updated)
Hi All,
Many thanks for the comments and predictions!
Unfortunately, this announcement is not the usual sort of fun one, but more of an update on the UK government rulings that have meant a massive change in imagery rights for sports betting companies working with EPL teams..
We all know that the UK government has been reviewing the sports betting sponsorship on UK sporting teams for some time, and we have not been sure which way that was to go. Everything from leaving it, to completely removing it has been on the cards now for some time.
Official Release: (brief summary)
Committee for Advertising Practice (CAP) has announced today the introduction of tough new rules for gambling ads as part of our commitment to safeguarding young people and vulnerable audiences.
“be likely to be of strong appeal to children or young persons, especially by reflecting or being associated with youth culture.”
In practice, this will significantly restrict the imagery and references that gambling ads will be allowed to use and should decrease the potential for gambling ads to attract the attention of under-18 in audience.
For example, ads will not be able to use:
* Top flight footballers and footballers with a considerable following among under-18 on social media.
What does this mean for us and Bitcointalk?
We just can't use Southampton or Arsenal pics anymore. No players, No Emblems, No pics of Stadiums.. probably best to steer away from anything EPL graphic related for now TBH..
I wanted to do this as a joint post in our main thread here as we have such a great bunch of like-minded customers, users, fans, and decent blokes, who love doing independent promo threads (games and rounds!) to have fun, interact and generally have fun!
All of us at Sportsbet.io want those threads to continue!
So please keep running with them, please keep hassling me on PM/DM on thoughts and suggestions for new threads!
I just need to be a bit careful on the Southampton & Arsenal graphics stuff we use moving forward.... nothing stressful, just something to keep in mind!
regards,
Steve.
Sportsbet.io
(Updated)
Hi All,
Many thanks for the comments and predictions!
Unfortunately, this announcement is not the usual sort of fun one, but more of an update on the UK government rulings that have meant a massive change in imagery rights for sports betting companies working with EPL teams..
We all know that the UK government has been reviewing the sports betting sponsorship on UK sporting teams for some time, and we have not been sure which way that was to go. Everything from leaving it, to completely removing it has been on the cards now for some time.
Official Release: (brief summary)
Committee for Advertising Practice (CAP) has announced today the introduction of tough new rules for gambling ads as part of our commitment to safeguarding young people and vulnerable audiences.
“be likely to be of strong appeal to children or young persons, especially by reflecting or being associated with youth culture.”
In practice, this will significantly restrict the imagery and references that gambling ads will be allowed to use and should decrease the potential for gambling ads to attract the attention of under-18 in audience.
For example, ads will not be able to use:
* Top flight footballers and footballers with a considerable following among under-18 on social media.
What does this mean for us and Bitcointalk?
We just can't use Southampton or Arsenal pics anymore. No players, No Emblems, No pics of Stadiums.. probably best to steer away from anything EPL graphic related for now TBH..
I wanted to do this as a joint post in our main thread here as we have such a great bunch of like-minded customers, users, fans, and decent blokes, who love doing independent promo threads (games and rounds!) to have fun, interact and generally have fun!
All of us at Sportsbet.io want those threads to continue!
So please keep running with them, please keep hassling me on PM/DM on thoughts and suggestions for new threads!
I just need to be a bit careful on the Southampton & Arsenal graphics stuff we use moving forward.... nothing stressful, just something to keep in mind!
regards,
Steve.
Sportsbet.io
Updated Lads,
I just needed to check with the partnerships team if it meant we had to retrospectively remove old graphics.. it seems not to be the case.. but we start a new slate from now!
cheers all again for the support, very appreciated!
Steve.
Overview of the rulings here
https://www.asa.org.uk/news/tough-new-rules-to-curb-broad-appeal-of-gambling-ads-and-better-protect-under-18s.html
That's a tough one indeed for Sportbets and Bitcoin too given the exposure has actually gotten from these ads, but I'm however having a couple of concern, form my belief I suppose the UK version of the website and the general one already have some signifcance differences ? maybe in terms of M.O, TOS, Policies and whatnot ? If yes does the general website also have to subjected to these terms ?
Secondly, what would be its effect on the current shirts sponsorship deals with Southampton, as well as the official betting platform partnership deal with Arsenal, having it's logo portrayed on Arsenal's Emirate stadium, will all these advertisements also get affected ?
And since Bitcointalk is an independent forum, I don't understand how the rules should affect your ads here with the use of the teams, if the .io website isn't a business under the UK jurisidiction.