Post
Topic
Board Announcements (Altcoins)
Re: [ANN][DRK] DarkCoin | First Anonymous Coin | First X11 | First DGW | ASIC Resistant
by
TanteStefana
on 07/04/2014, 00:58:00 UTC
Why not just re-brand Darkcoin?

I can't believe there are still branding discussions going in relating to the "success" of the coin. This coin has (had?) a huge early-to-market advantage when it comes to anonymous transactions. With Zerocoin/Cash looming in the horizon, you guys really need to take a step back and look at the actual challenges to DRK, not these nonsensical naming/logo issues everyone seems fixated on.

1. DRK has to work. It's still in beta, so this is all in the developer's hands. A better understood roadmap to milestones and possible delivery dates would help.

2. Needs to be "certified" on some level by a credible "white-hat" of some sort. If some exploit or vulnerability is exposed post launch, the coin is doomed. Again, this should be already lined up and possibly be working with Evan on third-party testing.

3. Evan needs to be put in front and center at events, conventions, seminars, whatever. talking.

Why? Look at Zerocoin as the competitor. Google it. Things like Forbes come up, constant mentions of Johns Hopkins University... other incredible terms like Cryptography professor, etc.

This is what you are competing against. Any budget you have for "marketing" should mostly be spent on points #2 and #3. Everything else is useless.

Moreover, it was already discussed and dismissed I don't know why this come up again.
Embrace the name, love it and others will love it too   Wink

LOL, yes, we need to lay this to rest.  Now that I think about it, I like the #2 logo.  It gives the feel of technology so strongly, you can't think of it as something nefarious.  It's very good.

And Darkcoin is a good name, it plays against Litecoin and reflects the inability to see, as in your personal, private transactions.  That's what it was always supposed to be about, that's what we should stress.  It shouldn't kill the coin because some people don't like the name, they'll love the product!  

And there is an element to trust here.  Anyone can clone a coin, but those cloners usually disappear, we have a dedicated development team that's proven themselves.  They've garnered our trust as a community, and we know they'll lead the way through any bumps in the road, pretty much without fear!  Whereas I see bitcoin dragged down by fear because they lost their leader in Satoshi Nakamoto.  We know who Evan is, and we'll not let him go, LOL.