I see new projects more as gambling, but some people just think that if a coin has low price, that the coin would likely pump, some novices just follow the price but which is is wrong. Some believe that having low marketcap would make the price pump, that could be right, but in the process, some coins become exit scam, some become pump and dump, and some may become like old luna in the future. If everyone has preferred to just go for bitcoinn most especially, and high marketcap coins, it would have been better for scam avoidance.