Once again, don't invest in the brand new project.
I do not like to invest in new projects, the risk of failure is higher than the good potential in the future. You may be right, investing in a new project is almost like gambling because we are never sure how this project develops every quarter.
We really can't prevent scam if we don't notice it through various analyses. Scammers are getting smarter, that's for sure and they are not afraid of being on the internet with their personal data like KYC documents. Instead of investing in new projects, I would suggest newbie to invest in bitcoin although some other altcoin can also be considered.